Color Theory

From a Nice Bouquet to a High-End Design

The florists who achieve real success don’t just follow trends—they do things differently. They bring fresh ideas, refine their techniques, and perfect every detail of their craft. That’s the secret to making their work feel truly premium—and to standing out in a crowded market.

This course is the first step in a series designed to help you move from surviving to thriving as a florist—to build your brand, stand out from the competition, and confidently charge what your work is worth.

In this Color Theory course, we’ll explore the three essential color approaches used by professional floral designers, monochromatic, analogous, and complementary palettes, and learn how to use them intentionally to create balance, depth, and visual harmony.

You’ll receive a 20-minute in-depth video lesson featuring over 50 real-life examples and detailed palette analyses, along with a comprehensive PDF guide summarizing all key concepts so you can easily refer back while designing.

This course lays the foundation for designing with confidence, elevating your craft, and naturally attracting premium paying clients who recognize and value your artistry.